By Raakhee Mirchandani for Elle Magazine

It’s the mother of all scheduling conflicts. You head to work and while you're out hustling, your kid does something amazing. For the first time. Literally something they will never do again, in that same way, and you've missed it.

By Raakhee Mirchandani for Elle Magazine

If a sign goes up in Texas, does it piss off moms across the country? 

The sharing started slowly―a friend here and there, casually leaving it on her Facebook wall, a sanctimonious reminder of yet another thing, dear mamas, we're screwing up. Some were inspired by the misguided missive: "A good reminder for us all," wrote one. Others, closer to my heart, hurled expletives.

For the record, here's what it said: